As the largest home textile production base and export enterprise in China, Vosges Group Co., Ltd. has won the top spot for many years. Faced with the fierce competition of the global textile industry, Vosges shares the “golden period†of the domestic textile market development, returning to the domestic market, and taking the high-end positioning to win with the brand, and strive to build the leading aircraft carrier in the domestic textile industry. Pet Product,Dog Hooded Towel,Dog Bath Dry Towel,Microfiber Bathrobe Towel Changshu Aijia Knitting Products , https://www.csaijiaknitting.com
Since China's accession to the WTO, China's textile industry has ushered in an unprecedented development opportunity, and has become the pillar industry of China's national economy and the largest source of trade surplus. As one of the three sub-sectors of the textile industry, the home textile industry has sprung up in recent years, and its growth rate has surpassed that of the garment industry, becoming a new bright spot in the textile industry. As far as the three sub-sectors of textiles are concerned, the development of domestic textile industry in the past few years is generally lagging behind the development of two sub-sectors of clothing and industrial textiles. The development focus of many domestic textile enterprises is mainly on the international market. The same is true for Vosges, whose sales in the international market far exceed the domestic market.
Sun Rigui, the chairman of the company, knows this very clearly. Facing the launch of the current domestic gold market in the textile industry, Vosges has formulated a development plan for the domestic market. The company has increased its marketing planning in the domestic market and established a well-known reputation for “Fussâ€. Brand, positioning the high-end market, do a good job of "everyone spinning" concept. At present, the company's sanitary quilts, bedding, curtains, sofa fabrics and other products are readily available. In the domestic industry, the industry chain is the most complete and the competitive strength is the strongest. In this regard, the company plans to sell the domestic market in about three years. The amount is more than 1 billion yuan, accounting for about 30% of the total sales revenue, thus laying a good foundation for Vosges to become a leading domestic textile industry.
In the expansion of domestic trade, Vosges shares adhere to the road of brand development, and has gradually formed a brand retail network with the Vosges brand series as the main body. The high-end brands of the Vosges brand have fully utilized the company's equipment advantages, technological advantages, quality advantages, resource advantages, service advantages, etc. The products are positioned in high-consumption groups, and the market is positioned as high-end shopping malls. At present, the high-end brands of Vosges have formed networks in Beijing, Shanghai, Shandong, Liaoning, Hebei, Henan, Sichuan and other places across the country, forming a highly competitive and well-known high-end brand in domestic textile brands.
The mid-range brand of the Vosges series has set up corresponding agencies or self-operated channels in various provinces, cities and counties except Taiwan. In recent years, it has mainly used large-scale supermarket chains nationwide as a breakthrough point, and has more than a dozen large-scale supermarket chains in the country. A marketing network was built in the middle. In particular, the Beijing 2008 Olympic Games provided the company with a stage to showcase its own. After the Beijing Olympic Organizing Committee experts, the brand operation ability, product quality status, corporate reputation, service capability, innovation ability and other items were examined and approved. It became the only home textile franchise product of the 2008 Beijing Olympic Games, which laid a good foundation for the company to further enhance its brand awareness.
According to industry analysts, Vosges Group will always be at the forefront of China's textile industry with its scale advantages, technological advantages, innovation advantages and capital advantages, and establish and improve the new standards of China's textile industry with independent innovation and international design. The overall level of China's textile industry will surely become the first brand and trend leader in China's textile industry.